Pinterest is taking a singular strategy to Black Historical past Month, with a brand new ‘Find Your Routes’ Black Travel Hub initiative, which goals to focus on locations which have sturdy connections to Black historical past, whereas additionally showcasing Black-owned companies.
As defined by Pinterest:
“Discover Your Routes” is impressed by The Negro Motorist Inexperienced E book aka “The Inexperienced E book”. The Inexperienced E book was a guidebook for Black vacationers throughout the Jim Crow period that supplied a listing of accessible accommodations, boarding homes, taverns, eating places, service stations and different institutions all through the nation that served Black Individuals patrons.”
The Black Journey Hub, which you could find here, will current a spread of journey choices, together with their historical past, with creators from the US, Colombia, Jamaica, Brazil and extra, all participating in presenting their metropolis.
It might be a great way to supply training alongside inspiration within the app, whereas additionally serving to folks to attach, and help highlighted communities.
Pinterest may even be showcasing Black-owned companies on Pinterest TV, whereas internally, it’s additionally internet hosting a company-wide occasion ‘to assist staff achieve data concerning the historical past, current, and way forward for Black journey by way of the lens of Black Pinployees’.
As famous, it might be a great way to each spark essential conversations, and encourage new journey journeys, which embody an additional stage of cultural understanding and training, together with a leisure break.
It’s an fascinating tackle the celebration both means, and it’ll be value noting what kind of response the initiative will get, and whether or not it conjures up extra journey consequently.
